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Simon Sinek
Simon O. Sinek (born October 9, 1973) is an author best known for popularizing the concept of "the golden circle" and to "Start With Why",〔〔 described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'.〔 He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com.〔〔(The 20 most popular TED Talks ) TED.com〕 His 2009 book on the same subject, ''Start With Why: How Great Leaders Inspire Everyone to Take Action'' (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
He has commented for ''The New York Times'', ''Wall Street Journal'', The ''Washington Post'', ''Houston Chronicle'', ''FastCompany'', ''CMO Magazine'', ''NPR'', and ''BusinessWeek'', and is a regular contributor to The ''Huffington Post'', ''BrandWeek'', ''IncBizNet''.〔(【引用サイトリンク】url=http://www.huffingtonpost.com/simon-sinek# )〕
==Early life and education==
Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, before settling in New Jersey. He attended Northern Valley Regional High School at Demarest, graduating in the class of 1991.〔(International Inspirational Speaker and Author Simon Sinek Returns to NVD ), Northern Valley Regional High School District. Accessed February 15, 2013. "On Wednesday, February 13, 2013, Simon Sinek, an alumnus of Demarest High School, Class of '91, inspirational speaker, author and one among the top ten most watched TedTalks.com videos on the topic of his first book ''Start with Why'' will spend the day at his Alma Mater, Northern Valley Regional High School at Demarest."〕 He earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.
Sinek's mother, Susan, is Jewish and of Hungarian Jewish descent.〔(''Jewish Standard: New Jersey'' 15 March 2013. )〕
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